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executive team

Executive team

Steven List is our Chief Operations Officer and our Chief Financial Officer, responsible for overseeing our operations and all back office functions. Steve has been with goldbug since April 2014. Over the last 2 decades, Steve has held many C-Level positions for companies in a variety of industries. Most notably in consumer goods, Steve was President of Celestial Seasonings and Executive Vice President of its parent company, The Hain Celestial Group, Inc. - the world’s largest natural and organic food, beverage and personal care products company. Steve is a CPA (New York-inactive), sits on the advisory board of Enscicon (a staffing company headquartered in Denver, Colorado) and has been a member of YPO (Young Presidents Organization) since 2004.

Bill Mayhall is our SVP of Sales. Bill has been with goldbug since April 2005. Bill has had a passion for sales since beginning his career growing up in the toy industry and working for his father at Flexible Flyer. He learned early on in his career the importance of customer service, relationships, and building strategic alliances with valued retail partners. He continued to build his sales and business management career by working for Fruit of the Loom and Hanes. In both positions, he was responsible for overseeing large volumes of business which had significant impact on shareholder value. Since leaving Hanes in 2005, Bill has been leading growth and change for goldbug. Under his leadership and guidance, the company has seen tremendous success in measureable areas such as revenue and profit growth as well as more intangible areas such as relationship equity and retaining key sales team contributors.

Shannon Myers is our SVP of Product & Marketing. Shannon has been with goldbug since February 2015. She has been a brand and product strategist for top international brands for more than 20 years. Starting at K2, a leading international snow-sports brand, she was on the team that launched snowboarding for the respected ski brand. Moving to Spyder Active Sports, a global technical snow-sports apparel brand, she again helped a traditional ski brand move forward to realize the opportunity of strategic diversification. While at Airwalk, a worldwide action sports brand, she was responsible for global brand penetration through strategic licensing relationships. As the Global Director of Kids Footwear at Crocs, an international footwear brand, she was the winner of the Footwear Plus award for best children’s footwear brand in recognition of design and retailing excellence as voted on by industry peers.

Craig Roberts is our SVP of Operations. Craig has been with goldbug since April 2016. He is a Senior Global Supply Chain and Operations leader for consumer products with over 30 years of industry experience. Craig has held the following positions; VP Business Support Services, Swarovski North America, Global Footwear Sourcing Manager, New Balance Athletic Shoe, COO, Airpacks, Inc. and VP Operations and President of Eastpak. Craig has a demonstrated track record for developing on shore and off shore strategies that dramatically improve product availability, product quality, gross margin, customer satisfaction, and operational efficiency.

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