executive team

steven list chief operations officer & chief financial officer

Steven is responsible for overseeing our operations and all back office functions. Steve has been with goldbug since April 2014. Over the last 2 decades, Steve has held many C-Level positions for companies in a variety of industries. Most notably in consumer goods, Steve was President of Celestial Seasonings and Executive Vice President of its parent company, The Hain Celestial Group, Inc. - the world’s largest natural and organic food, beverage and personal care products company. Steve is a CPA (New York-inactive), sits on the advisory board of Enscicon (a staffing company headquartered in Denver, Colorado) and has been a member of YPO (Young Presidents Organization) since 2004.

bill mayhall senior vice president of sales

Bill has been with goldbug since April 2005. Bill has had a passion for sales since beginning his career growing up in the toy industry and working for his father at Flexible Flyer. He learned early on in his career the importance of customer service, relationships, and building strategic alliances with valued retail partners. He continued to build his sales and business management career by working for Fruit of the Loom and Hanes. In both positions, he was responsible for overseeing large volumes of business which had significant impact on shareholder value. Since leaving Hanes in 2005, Bill has been leading growth and change for goldbug. Under his leadership and guidance, the company has seen tremendous success in measureable areas such as revenue and profit growth as well as more intangible areas such as relationship equity and retaining key sales team contributors.

craig roberts senior VP global supply chain

Craig has been with goldbug since April 2016. He is a Senior Global Supply Chain and Operations leader for consumer products with over 30 years of industry experience. Craig has held the following positions; VP Business Support Services, Swarovski North America, Global Footwear Sourcing Manager, New Balance Athletic Shoe, COO, Airpacks, Inc. and VP Operations and President of Eastpak. Craig has a demonstrated track record for developing on shore and off shore strategies that dramatically improve product availability, product quality, gross margin, customer satisfaction, and operational efficiency.

sholeh mirzai chief merchandising officer

Sholeh has been with goldbug since October 2021. She leads merchandising, product development, design and marketing across all of goldbug's brands and product categories. Leaning on her past experiences, Sholeh brings her passion for innovative products, consumer-centric design and inclusion and diversity practices to ensure goldbug continues to lead the market. Before goldbug, Sholeh worked at VF where she was the global merchandising director for JanSport and Eagle Creek and has previously held roles as the global product director for accessories and bags at Under Armour and The North Face where she managed the backpacks and travel categories.