about us

how we got our wings

Goldbug was founded in 1968 by Bill Gold when he discovered a great item called the TV Bootee. The company that began with one infant bootie product has grown into the largest distributor of infant and children’s accessories in the U.S. and is still owned and operated by Bill Gold's daughter, Katherine Gold.

Today, goldbug continues to accessorize generations of children through its innovative design, manufacturing expertise and strong retail relationships. Goldbug’s products are sold through various widely recognized retail partners, including Walmart, Target, Kohl’s, Carters, OshKosh, and Amazon. Goldbug’s excellent partnership with these retailers is an important component of the company’s success.  In 2020 Goldbug was awarded Walmart’s vendor of the year award for infant apparel.

In addition to the apparel accessories, Goldbug is a leader in creating and marketing travel accessories for infants.  Goldbug patented the first infant head support in 1979 and has continued to patent other innovations over the years.  The travel product line now includes head supports, travel mirrors, harnesses and backpacks along with other travel gear, a fast-growing area for Goldbug’s owned brands.

Goldbug has long-standing licensing relationships where they bring their category expertise to beloved consumer brands.  Carter’s, OshKosh, Levi’s, Eddie Bauer, Fruit of the Loom and Disney are or have been important brand licenses.  These licenses have been in place for many years, underscoring the importance of partnership to the Goldbug culture.

how we got our wings photo

we design, manufacture, and distribute

Our accessory lines include apparel, baby shoes, socks, tights, slippers, sunglasses, jewelry, hair fashions, and headwear. goldbug is also the leading supplier of travel accessories after patenting the first infant head support in 1979. Our travel accessories line ranges from car and stroller organizers to safety harnesses, diaper changing kits, nursing covers, and more!

about us second photo

Our goal is to make life simpler for today’s busy parents and to accessorize kids from head to toe!

we are one of the largest distributors in the United States

goldbug enjoys and has enjoyed licensing partnerships with Carter’s, OshKosh, Eddie Bauer, Cloud Island, Fruit of the Loom, Wonder Nation, Cat & Jack, and Disney. goldbug also sells and has sold products to all major retailers in the United States, such as Walmart, Target, Kohl's, Macy’s, Costco, JC Penney, Sears and Babies R Us and is rapidly expanding internationally. goldbug prides itself on delivering high quality, innovative and trend-right accessories.