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Goldbug Names Sholeh Mirzai Chief Merchandising Officer

October 20, 2021

[Denver, CO] - Goldbug announced that Sholeh Mirzai has been hired as chief merchandising officer (CMO). In this new role, Sholeh will serve as a member of the company's executive team and will lead merchandising, product development, design and marketing across all of goldbug's brands and product categories. She will report to Katherine Gold, CEO, president and owner.

Sholeh joins goldbug from VF where she was the global merchandising director for JanSport and Eagle Creek. While at VF, Sholeh also shared her passion for bringing inclusion practices into the workplace by founding and becoming the co-chair of JanSport and Eagle Creek's Inclusion and Diversity Council.

"Sholeh is a strong merchant with a proven track record leading teams to develop new and innovative products across a range of categories, and we are delighted to welcome her to our team" said Katherine. "I'm confident she will bring a consumer focus and fresh perspective as we continue to expand our business." Prior to VF, Sholeh held roles at Under Armour where she was the global product director for accessories and bags and The North Face where she managed the backpacks and travel categories. "I am very excited to join such a well established and respected industry leader in kid's accessories. The goldbug brand has a long and rich history and I am looking forward to what we will be able to accomplish in our next chapter."

Sholeh will be based out of the company's headquarters in Denver, CO

About goldbug

Goldbug is a leader in the infant and children’s accessories market. Goldbug was founded over 50 years ago and has a strong history of creating innovative, quality products under its own brands and as a licensee for leading national brands. The company is a woman-owned enterprise, led by Katherine Gold, CEO and president. Katherine is a respected voice and philanthropist advocating for children's education, mentoring young entrepreneurs, championing women's causes and working to improve maternal health outcomes. Katherine sits on the boards of the American Apparel and Footwear Association (AAFA) and the Museum of Contemporary Art Denver.

For more information about goldbug, contact Jessica Mayle at [email protected].