Over half a century ago Target opened its first store outside its founding state of Minnesota, in Denver, Colorado. A decade after Target’s initial expansion to Denver, goldbug began its longstanding partnership with the now iconic retailer. Thirty-seven years later, goldbug is still a proud Target supplier and we consider ourselves lucky to have been associated with Target during its growth across the country, online progression, and new store type development.
Target has never wavered from their brand promise; Expect More. Pay Less.® Target believes that design and value should never be compromised for price. From its inception in 1962, the president of the company described Target as a store that would, “combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount prices”. This foundation has carried Target stores over the last fifty-five years, gaining loyal customers and a household nickname, “Tar-zhay”.
As a Target supplier, their ‘design for all’ philosophy, continually helps inspire goldbug to deliver truly innovative, high quality designs that are comparable to specialty children’s boutiques in all aspects but price. The product is affordable. Today, goldbug designs and manufactures products sold in Target for infants, toddlers, girls and even some women’s accessories. With over 1,800 stores, goldbug is thrilled to help accessorize kids (and some adults) across the U.S. in partnership with Target.